Hello? Is there anybody in there? Just nod if you can hear me. Is there anyone at home? – Pink Floyd, Comfortably Numb

Comfortably Numb is a Pink Floyd song from the album The Wall, which somehow seems appropriate because one of the hardest things to do as a writer once you’ve written a book is get through a wall of social media noise and figure out how to get people to read it. In many ways, it’s the biggest challenge facing authors these days, especially indie ones. How can people discover you?

Part of the reason that I’m thinking about this subject is that I (the Harry Heckel half of Jack Heckel) am going to be on a panel at Awesome Con in Washington, DC this weekend. This is amazingly cool, and I owe fellow author Wayland Smith for making it happen.

I’ll be on a panel at 2:15 on Sunday with Wayland Smith and Day al-Mohamed discussing how to build a knowledge base and use it for writing. I’m sure I’ll talk quite a bit about reading fairy tales.

All of this is good, even I daresay, AWESOME, but I should have announced that I was going to be at Awesome Con a month ago on this blog. Opportunity lost. (more…)